NOTHING WEIRD. JUST WAG-WORTHY.

Nature knows good treats.

A closer look at the familiar ingredients that inspire our collection. No complicated labels required.

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Peanut butter

A nutty favorite that makes treat time a little more exciting. Only unsweetened, xylitol-free peanut butter belongs in dog treats.

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Blueberries

A little burst of berry goodness. Naturally colorful and a lovely inspiration for bite-sized rewards.

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Pumpkin

Simple, earthy, and comfortingly familiar. Plain pumpkin brings a cozy touch to our recipe concepts.

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Sweet potato

A humble vegetable with a naturally sweet side. We love keeping good ingredients easy to recognize.

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Oats

A classic pantry staple and a wholesome starting point for a satisfying baked crunch.

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Honey

A touch of sweetness in our original-inspired recipe. Plant-forward does not mean every recipe is vegan.

A NOTE FOR YOUR BEST FRIEND

Treat a little.
Love a whole lot.

Treats should be a small part of a balanced diet, generally no more than 10% of daily calories. Offer an appropriate size, supervise your dog, and keep fresh water nearby.

Every dog is different. Ask your veterinarian about allergies and individual needs. The recipes on this concept website are illustrative, not verified product formulations.

Explore the collection ↗